Your page titles are one of the most
important SEO factors on your site. Each of your pages & posts
should have its own unique title, which includes the main keywords for that
page.
For example, you could write a blog
post about a new chocolate cake recipe that you have tried. It is therefore
vitally important that you include ‘Chocolate Cake Recipe’ within your post
title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for
kids”, etc.
This way, whenever someone searches
for Chocolate Cake Recipes in a search engine, your post has a better chance of
showing up because you have included those keywords.
2.
Meta Descriptions
Many people forget to include meta
descriptions for their pages. These descriptions are an important place to
include relevant keywords for your content, as these are used within the search
results when your page is listed.
For instance, if we continue to use
the ‘Chocolate Cake Recipe’ example, then a good meta description for that page
would include those keywords and related ones. So, “This easy chocolate cake
recipe is possibly the most delicious, mouth watering, chocolatey cake ever
made.” would be a great meta description to use, as it is relatively short,
whilst containing a number of specific keywords.
3.
Meta Tags
For each of your pages, you can
include a set of keywords in the form of meta tags. These should be all
the relevant keywords of your content, which you will have researched
previously.
I use a WordPress plug-in on my
sites called ‘All In One SEO Pack’. This allows me to enter all of my meta
tag keywords, meta description and page title at the bottom
of each of my posts before publishing. This simply inserts all of the
information into your page HTML format for you, making your life a little
easier.
